The left column – AKA Your own Magic Donkey

Think about it… people are already trained and familiar with reading books, balance sheets, forms and even software/web scroll-out menus from left to right, to the point that it is an unconcious action people don’t even notice they do. It’s a productive habit. If you teach clients to prioritize their listening and engagement focus from left to right in applications like Tweetdeck or Hootsuite, too, they’ll adapt quickly with greater success and comfort.