I like my strategy hard-boiled, with pepper

There is a late night ad that drives me nuts, because it reminds me that sometimes ‘innovative’ attempts to repackage the basics are neither truly innovative, nor ultimately very useful. The same is true with the way some people (pseudo gurus) and organizations are trying to approach ‘social’ business. One of things things is just like the other: Behold, the Eggies System, which takes one of Mother Nature’s most perfectly engineered foods and turns it into a flat, hardened mess in a singular form.