In a recent interview with CRM Idol 20111 semi-finalist Nimble, CEO Jon Ferrara called the contest, “a pay it forward community in which the entire SCRM ecosystem all win by nurturing the social business conversation.” I couldn’t agree more, and I’m inviting all contestants, analysts, vendor seekers, and fans to join in on continuing the conversation this year on the CRM Idol 2012 community discussion boards. Bring your voice, share your thoughts and post your questions.
For those of you just learning about the contest, the idea for CRM Idol evolved from bad PR. Many influencers are approached frequently by companies trying to pitch their wares, but typically, the pitches are badly done and not in a way that encouraged in-depth reviews. Initially, there was talk of an Eminem/Rihanna style video along the lines of parody ’Love the way you Lie‘ and the idea to have companies compete for face time. Charlie Isaacs quipped that it sounded a lot like American Idol, and CRM Idol evolved into the extraordinary competition and opportunity that it is today, thanks to the efforts of CRM Idol ringmaster Paul Greenberg, and the rest of the discerning judges.
This is a valuable contribution to the social business ecosystem with the joint wisdom of this élite crowd of leaders (all volunteers) like Brent Leary, Esteban Kolsky, and Jesus Hoyos, sharing the highlights and challenges of each emerging technology presented as an SCRM offering. This is going to be an adventure for contestants, but is also extremely beneficial to anyone interested in CRM and social software. To those of us close to the topic it can seem like we already know who is who on the playing field. But that couldn’t be further from reality. In the bigger picture there are still gaping holes in today’s social technologies and tons of room for new innovations to improve customer, partner, community, and employee performance. Let’s see what we learn this year.
For solution shoppers, (and this year’s contestants,) this is an opportunity to absorb wisdom and advice for any small business. You’ll learn much just by checking out the highlights from last season’s Highlights from the Focus ‘CRM Idol: In Search of the Best CRMish Programs You’ve Never Heard of Event’. This gold nugget is true for any business:
One of the key differentials between semi-finalists and the other entrants was storytelling ability. Esteban Kolsky stressed that participants should, “Know your story.” We all forget that our story is as important as our product. The companies that did really well told their story extremely well and had a product worth showing.
Now it is your turn to weigh in: Tell us your stories. Share your CRM challenges. Ask questions. Discuss solutions. Further the social business education and conversation.
Pay it forward.