Why you should attend the Kitchener-Waterloo ‘Knowledge IS Power’ Social Media Summit

Companies have to get in synch with how social/mobile is shaping customer behaviors and expectations in order to provide them with experiences that keep them around longer. Whether you are a business that has been involved in social media efforts already, or just starting to explore the opportunity, the Social Media Summit Knowledge Is Power has something to offer for everyone.  Join the Waterloo Region Small Business Centre on Monday, February 25, 2013 to learn the basics and beyond from community experts. This full-day conference is being held at the Walper Hotel in downtown Kitchener.

The summit theme is focused on helping SMBs evolve from using social media to becoming a social business. The session tracks are centered on a solid learning track for small and medium businesses, including subjects on strategies, engagement, tools, content, and how-to. Session topics include:

  • Social Business Strategy – create a framework of goals, policies, processes, practices, and measurement.
  • Social Analytics –  it takes more than saying “Like Us” or “Follow Us” to create meaningful relationships. Learn how to define and measure meaningful metrics.
  • Writing Content to Attract & Engage Your Audience -Discovering your genuine voice and knowing who your target market is crucial to developing your brand.
  • Effectively Using Video in Your Content Marketing – (Expert Panel)
  • Twitter for Community and Relationship Building – move beyond simply broadcasting information to use this platform to engage supporters and build relationships with them
  • Master the Fundamentals of Social Media – Effectively using social media requires understanding how it is different from traditional ways to reach your target audience.
  • Hands-on How-To – A day in the life of a Community Manager. Best practices, community and content management, and the tools the CM uses.

Also featured is a special luncheon keynote by PR expert and industry guiding force Joseph Thornley, CEO of Thornley Fallis and 76design: “Who’s the Boss Here?  Make Social Media Work for You!”

Speakers include:

  • Joseph Thornley  (@thornley): Keynote. Past Chair of the Canadian Council of Public Relations Firms. Senior Fellow of the Society for New Communications Research.
  • Kelly Craft (@krcraft): Director of Product and Business Development, Dash Digital Group
  • James Howe (@communic8nhowe): Director of Strategic Communications Initiatives, Communicate & Howe
  • Jackie Ranahan (@thinkmachone): CEO and Creative Director, Mach Oe Communications
  • Carla Bowes (@carlabowes) – Business Analyst, Dash Digital Group
  • Effective Video Panel: Von Darnell of Huckleberry Film Studios (@HuckFilms), Dwight Storring (@dwightstorring), Nelson Dunk, Skylight Productions, Duncan Finnigan, Multicultural Cinema Club,Peter Shannon, Memorytree

Thanks to event sponsors (Waterloo Region Small Business Centre, Communicate & Howe, Social Media Breakfast Waterloo, and the Government of Ontario) we are able to make Social Media Summit affordable investment in your growth – but you must register online in advance to reserve your seat as seating is limited.

I’m excited to be a part of this awesome group of experts speaking in the Kitchener-Waterloo Region.  It’s an opportunity to network with a connected and influential panel, and share real social and digital business knowledge. Learn insights that only experienced practitioners deliver, and develop business relationships and practices that lead to more sales and community growth for your company. We’ll help you transition from using social media to being an evolved social business.

Hope to see you there!  (Event hashtags: #socbizWR, #smbwr, SMsummitWR)

Do you have any specific questions on social strategy or analytics? Post them in the comments or bring them along to the summit. I love a good game of ‘Stump the Chump”
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